January 24, 2023
Jon R. Moeller
Chief Executive Officer
Procter & Gamble
Dear Mr. Moeller,
If you’re like most executives in charge of placing your advertising dollars, the only question that really matters at the end of the day is: “Was our money well spent?” Meaning did you achieve the expected ROI based on where and how you advertised.
In this case I’m asking you to ask another vitally important question: Did your advertising support hate speech and bigotry?
Unfortunately for both of us, in this case, the answer is “yes.”
Leah Remini has spent the last several years on what can only be described as a rampage, spewing demonstrably false propaganda against my church, its founder, leader and members like me and so many of my friends and family members. Her hate speech has inspired documented threats and violent hate crimes (including murder) against members of my church—so much so that advertisers like Verizon, State Farm, eBay, General Motors, Albertsons, Geico and many, many others have withdrawn their support from any platform enabling this person.
I have no doubt that when you gave the OK to invest dollars in advertising Pantene on the Game Show Network that you imagined it would be free of contention or controversy. Unfortunately, Game Show Network has still seen fit to employ this bigot on their show People Puzzler and your advertising dollars are being used to support Leah Remini and give her hate credibility.
I’m asking that you please do the right thing and insist that your advertising is spent on literally any other show besides People Puzzler. With a simple email or phone call and a few clicks of a mouse, you can stand with so many other well-known brands in telling the world and your customer base that hate speech and religious bigotry are not something your company is willing to support in any way.
I look forward to your response and very much appreciate your urgent attention to this important issue.