Those of my generation recall the stories we were told that got us hooked on cigarettes. One-minute commercials told women they’d “come a long way baby,” and they deserved the same rights as men. (The primary withheld right apparently being the right to die an early death.) Men were shown one-minute stories about lone cowboys, riding the range, and lighting up a Marlboro—something manly men just do. The power of story led, at least in part, to millions of men and women’s lives being cut short.